Greg Quigley - Writing Samples
Building Your Dream Marketing Team
By Greg Quigley
The Fantasy: Your marketing budget is packed
to the brim with money to help build your dream marketing team.
You hire nothing short of the best and life is good.
The Reality: Your staff is overworked, your
budget’s tight and you complete about half of the projects
on your to-do list.
This reality is what many marketing mangers and small businesses
face on a daily basis. Even so, you’re still expected to
consistently produce better results – and the bar keeps
on rising while you keep losing resources. It’s situations
like these that call for the outsourced consultants and freelancers
of the world to help turn your fantasy marketing team into a reality.
What can you outsource?
You can outsource just about anything. With the layoffs and budget
cuts that plague marketing departments and agencies, there are
a ton of freelancers out there ready and willing to take on your
projects. Everyone from designers, to copywriters, to project
mangers can be brought in to help with any number of marketing
communications tasks. Many times, you can find a team of freelancers
that regularly work together. Look for freelancers by doing a
Web search, browsing the yellow pages or by referrals from colleagues.
Wanted: good copywriting and design
If marketing communications were a building, copywriting and graphic
design would be the support beams. Without these critical components,
you really don’t have a chance of communicating your message,
making a sale or building your brand. Some of the best marketing
communications pieces can come from a copywriter/design team,
and most freelance copywriters and designers have a colleague
they will refer to you.
A good copywriter/designer team should be able to understand
your project quickly and get to work on it right away. In addition,
they should be willing to work with you, your staff and any other
creative partners you need involved in the project. However, don’t
assume that any freelancer will be able to effectively work with
your staff - make sure they have the people skills to do so by
interviewing them and checking their references. Often in the
freelance industry, you can run across so called “hermits”
that enjoy working by themselves and don’t do well working
with others. Not good if your project requires a lot of teamwork.
Thinking outside the box (or outside of your office)
One of the biggest benefits of working with a freelancer is getting
their perspective on your projects. If they are a seasoned pro,
they are used to giving advice to clients and should be more than
happy to do so. Since you are so close with your industry and
work with the same colleagues every day, your perspective can
become skewed. Many “insiders” adopt their company’s
perspective rather than their customer’s. A good freelancer
can help you avoid this by asking questions and suggesting ideas
that you might not have thought about.
No more drained resources
Your full-time employees generally have a full-time workload.
Even if you have writers and designers on staff, adding more duties
to their already overflowing to-do lists can cause burnout and
make your department fall behind on important projects. Bringing
in a freelancer can help even things out and give your staff some
A dedicated worker whenever you need them and never when
When you hire a full-time employee, it is a big investment. A
salary, training, insurance and office supplies are all part of
the costs. When you hire a freelancer you pay them only for the
project and nothing else. It’s like having a full-time professional
on call 365 days a year.
You’ve made the decision, now it’s time to
When hiring freelancers, don’t just look for the best price
and quickest turnaround times, look for someone that will be there
for the long term and will become more of a partner to your company.
Follow these steps and you should be on the right track to building
your dream marketing team:
- First, you need to find a freelancer. Some of the best work
will come from referrals – ask colleagues and other creative
partners for referrals. You can also do a Web search, browse the
yellow pages and check with local business organizations such
as the chamber of commerce.
- Interview the freelancer and view samples of their work. This
will help you determine if they do quality work, and if they will
fit in with your company and projects.
- Request references from previous clients. When checking the
references, try and get a feel for their timeliness, teamwork
- Develop a contract or a letter of agreement that details the
scope of the project, due dates and payment terms. This will help
keep everyone on the same page, and protect both you and the freelancer.
Most companies are looking for ways to reduce costs and keep
their staff happy, while building their brand and increasing sales.
Hiring a freelancer to help out with your marketing workload can
help to accomplish this. You’ll put your company on the
right track to success and put you on the right track to having
your dream marketing team. So what are you waiting for? Start
building your dream marketing team with freelancers today.