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Greg Quigley's Resume

GREG QUIGLEY - RESUME

2226 N. 73rd Street
Milwaukee, Wisconsin 53213
414-758-0156
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CAREER SUMMARY

Marketing communications professional with hands-on experience in the creation and management of newsletters, sales collateral, public relations, Web sites, Internet marketing and advertising campaigns. Progressive, strategic thinker able to form partnerships, lead projects and work independently or as part of a team. Possess excellent communication and interpersonal skills along with a strong work ethic, technical aptitude and desire to succeed. Seeking employment in the Milwaukee, Wisconsin area.


 

GREG QUIGLEY - PROFESSIONAL SKILLS


MARKETING/CREATIVE

  • Copywriting
  • Graphic Design
  • Brand Development
  • Marketing Strategy
  • Web Development and Marketing

COPYWRITING

  • Over 10 years of experience writing and editing copy for businesses
  • Experience writing for Web, print, radio, video, articles, advertising and more
  • Web writing experience includes Web copy, SEO/PPC and blogs

INTERNET MARKETING

  • E-mail marketing program development and management
  • Corporate blog development and management
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) program development and management
  • Web analytics management

SOFTWARE

  • Dreamweaver
  • Web Side Story (HBX) Analytics
  • Google Analytics
  • Fireworks
  • Photoshop
  • Illustrator
  • Flash
  • Wordtracker
  • Microsoft Office Suite
  • Salesforce.com

GREG QUIGLEY - PROFESSIONAL EXPERIENCE

 

INDEPENDENT WEB PUBLISHER, 2007 - Present
Wauwatosa, Wisconsin

DIRECTOR OF CLIENT MARKETING, 2007 - 2008
Layer One Media - Milwaukee, Wisconsin

  • Managed client marketing programs including search engine optimization, pay-per-click and Web analytics.
  • Wrote copy for clients and Layer One, including blog/newsletter articles and product copy.
  • Conceptualized and recommended online marketing programs based on clients' business and marketing strategies.
  • Used Web analytics to track Key Performance Indicators and make recommendations for improved business results.
  • Developed and presented monthly Internet Marketing seminars for clients.

DIRECTOR OF MARKETING, 2006 - 2007
Metrix - Waukesha, Wisconsin

  • Researched, wrote and edited monthly e-newsletter articles.
  • Wrote, designed and maintained sales collateral.
  • Designed and managed Metrix Web sites, including landing pages for e-mail promotions.
  • Developed and managed an e-marketing program consisting of a monthly e-mail newsletter, a corporate blog, lead-generation e-mails and search engine optimization.
  • Managed the complete redesign of metrix.com and wrote all Web copy.
  • Developed and launched a new company-wide brand.

MARKETING CONSULTANT/OWNER, 2004 - 2006
Q-Com Business Writing - Milwaukee, Wisconsin

  • Wrote business copy for companies and agencies, including newsletters, brochures, Web copy, sell sheets, direct mail, e-marketing, press releases and advertisements.
  • Designed and maintained client Web sites.
  • Developed and managed pay-per-click (PPC) Internet advertising campaigns.
  • Developed search engine optimization (SEO) techniques, successfully optimizing Web sites for Google, Yahoo! and MSN search engines.

MARKETING COMMUNICATIONS SPECIALIST, 2000 - 2004
Norlight Telecommunications - Brookfield, Wisconsin

  • Wrote and edited the quarterly customer newsletter.
  • Wrote copy for newsletters, advertising, direct mail, Web sites, e-mail marketing, video scripts and sales collateral.
  • Researched and developed an e-mail marketing program consisting of a quarterly e-newsletter and monthly e-mails to customers.
  • Managed the redesign process for Norlight's Web site and wrote all Web copy.
  • Worked with a cross-functional team to develop Norlight's first customer care Web site.

ASSISTANT DIRECTOR - MARKETING AND PR, 1997 - 2000
Beloit Convention and Visitors Bureau/Beloit Riverfest - Beloit, Wisconsin

  • Wrote, edited and designed printed collateral, advertising materials and Web copy.
  • Developed and maintained the bureau's first Web site and Riverfest's first Web site.
  • Optimized the bureau's Web site for major search engines.

GREG QUIGLEY - EDUCATION

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING, MAY 1997
University of Wisconsin - Milwaukee